Can I migrate from Google Analytics?

Switching is simple: remove the gtag and add the pisi.to key. Any events you have in GA4 become doorbells. There is no history importer yet (it is on the way), so you can run both in parallel for a few weeks if you want to compare.

Do I need a consent banner with pisi.to?

No. pisi.to stores no cookies or identifiers in the browser, stores no IP addresses and does no fingerprinting. Measuring with pisi.to does not require consent, so you can drop the banner if analytics was the only reason you had it.

What do I lose compared with GA4?

Audiences, multi-channel attribution, the Google Ads integration, custom explorations and the BigQuery export. pisi.to does not compete on depth: it competes on being understood and on not asking for permission.

Will the numbers be different?

Yes, and they are usually higher in pisi.to: GA4 only counts people who accept the banner, and many blockers cut it off. pisi.to counts every visitor, in aggregate and without identifying anyone.

GA4 is free and pisi.to is not?

GA4 is free. pisi.to costs a flat fee per account, with unlimited homes and members and a 30-day trial with no card. You pay for the data living in the EU and for never managing consent.

All comparisons

Comparison

pisi.to vs Google Analytics 4

GA4 is free and does almost everything, but it uses cookies and lives at Google. pisi.to does less, makes sense in five seconds and asks nobody for permission.

United StatesGoogle Analytics 4 website

Head to head

What each one does, row by row. Yes, no or partial, plus a short note.

	pisi.to	Google Analytics 4
No cookies or consent banner	Yes · Nothing in the browser	No · Uses cookies and identifiers; consent is required in the EU
No IP or personal data stored	Yes · No IP is ever stored; no fingerprinting	No · Identifies the visitor with a client ID
Where the data lives	EU. Our own servers in the EU (France)	Google, United States
Script weight	1.36 KB gzip	Tens of KB (gtag)
Real-time dashboard	Yes · Who is at home right now	Yes
Geography: country, region and city	Yes · With flags and a local database; no third parties	Yes
Time on page and scroll	Yes · Per route	Yes · Engagement time and a scroll event
Events and goals	Yes · Doorbells, with properties	Yes · Events and conversions
Public dashboards	Yes · Per home	Partial · Only through Looker Studio
Multiple sites and members	Yes · Unlimited at the same price	Yes
Export	Yes · CSV	Yes · Export to BigQuery
Open source	No · Not yet	No
Self-hostable	No · Our cloud only	No
Pricing and trial	€3.95/month per account, plus VAT. 30-day trial, no card	Free

The Google Analytics 4 data comes from its public information at the time of writing. Other people's prices change: check them on their website. If something is no longer true, write to hola@pisi.to.

When to choose Google Analytics 4

Choose GA4 if you live off Google Ads and need multi-channel attribution, audiences, remarketing or a BigQuery export. It is free, has a huge ecosystem and no cookieless alternative reaches that depth. The catch: in the EU you need a consent banner, and part of your visitors will say no.

When to choose pisi.to

Choose pisi.to if you want to know how many people come in, where from and what they look at, with no banner, no cookies and the data in the EU. You read it in a minute, anyone on the team gets it, and it counts every visitor, not just the ones who accept.

Frequently asked questions

Another question? Write to hola@pisi.to and a person will answer.

Try it on your website.

30 days free, no card. One line of code and within a minute you see the first visitor walk in.

Start for free See pricing

Other comparisons

The same table against the other alternatives.

pisi.to vs PlausiblePlausible is the reference for cookieless analytics: mature, European and open source. pisi.to costs less, measures time and scroll per route and does not cap homes or members.

pisi.to vs UmamiUmami is free if you host it yourself and open source under MIT. pisi.to is the same thing with no server to maintain: plug it in and you are done.

pisi.to vs MatomoMatomo is the most complete open-source analytics: heatmaps, A/B tests, funnels. pisi.to is the opposite on purpose: little, clear and cookieless from minute one.

pisi.to vs Fathom AnalyticsFathom is simple, cookieless and offers EU data isolation. pisi.to goes one step further: our own servers in the EU (France), time and scroll per route, geography down to city.

pisi.to vs Simple AnalyticsSimple Analytics is Dutch, cookieless and as simple as its name. pisi.to plays in the same league with more detail per route and no cap on homes or members.

pisi.to vs SelineSeline is cookieless analytics built for product teams: funnels, journeys and events. pisi.to focuses on the website: who comes in, where from and what they look at, with the data in the EU.